Welcome to 2023, when production and life in various fields will recover rapidly. The revival of the rental housing market, which is directly related to the happiness of city residents, is also noteworthy. A few days ago, China Urban Housing Rent Accident Bureau and Ziroom Research Institute published "Observation of Landlord Preference in Major Cities in the Country" (hereinafter referred to as "Observation of Landlord Preference in Major Cities in the Country"). “Observation”) conduct a rental-related survey. Current tenant needs and landlord rental concepts in major cities.
“Vigo” has seen a 34% increase in renter interest in quality of life in recent years, with all rental options “one more room” and smart home installation requirements going mainstream.
At the same time, as the demand for tenants increases, city owners are experiencing housing obsolescence, low rental efficiency, and restrictions on housing provision. “Observation” leasing approaches 55% of city owners avoid “free space concerns”, while 60% of landlords More than 10% acknowledged that “pursuit of total annual income > pursuit of high monthly rent” and “constant occupancy is the most important”, and nearly 60% of future landlords answered yes. appropriate furniture.
Tenants "enhance" the demand for rental housing.
Due to the spread of the internet economy and the popularity of home offices and home studios over the past few years. More and more tenants are starting to build. A "third area" of rental properties, the "Observation" survey, found that there were 100 rooms in addition to the usual bedrooms and living rooms. More and more tenants tend to add a separate space or area in their living process. It can be used for entertainment, office or custom storage.
In terms of specific rental behavior, these demand trends are reflected in an increasing percentage of total rentals. In particular, two-bedroom rental data shows that over the past three years, the share of total home renters in Beijing, Shanghai and Shenzhen has increased. The percentage of one-bedroom tenants who rented their entire home increased by 14.5%, 11.2%, and 7.4%, respectively, and the percentage of two-bedroom tenants by 10.9%, 7.6%, and 4.1%, respectively.
Additionally, with a notable increase in time at home, rental groups have seen a 5% decrease in concerns about travel comfort for renters when choosing a home in the past three years, according to data. Along with concerns about housing quality, public space cleaning services and smart home devices increased by 34%, 37% and 37%, and 45%, respectively. “Improved” demand for “service, intelligence, quality and space” drives rentals There is a new demand for housing.